Novartis

Johnson & Johnson

Pfizer

AliveCor

Myriad Genetics

Eric Shumake

20+ years in ethical healthcare design - Principal at HXRlabs.com

Cohort 1

Cohort 6

Cohort 7

Cohort 2

Cohort 3

Cohort 4

Cohort 5

Cohort 10

Cohort 9

Cohort 8

Cohort 11

Cohort 12

Cohort 14

Cohort 13

What is it?The Healthcare User Model Matrix (HUMM) is a powerful tool that clarifies and aligns the core users and relationships in a healthcare system. Why is it important?&nbsp;This framework shows the different roles people play in healthcare, what they need, and how best to serve them.&nbsp; What does it accomplish?Mapping the behavioral DNA of your users keeps things aligned when developing and improving healthcare products and services.

The Healthcare User Model Matrix (HUMM)

What is it?The Healthcare User Model Matrix (HUMM) is a powerful tool that clarifies and aligns the core users and relationships in a healthcare system.Why is it important?&nbsp;This framework shows the different roles people play in healthcare, what they need, and how best to serve them.&nbsp;What does it accomplish?Mapping the behavioral DNA of your users keeps things aligned when developing and improving healthcare products and services.

Healthcare User Models


Advance your career in Healthcare UX by building your own AI healthcare app! 


Advance your career in Healthcare UX

20+ years in ethical healthcare UX - Principal Researcher at HXRlabs.com

Transition into UX for Healthcare

Product Analyst

UX Designer

Product Manager

Authorization Associate

Product Designer

UI/UX Designer | Human-Centered AI & HCI Researcher | CSE Final Year

UX Researcher 

Omnicom

Students will gain foundational skills and knowledge to specialize in healthcare UX. This course focuses on the specific challenges and requirements of designing for healthcare, including regulations, accessibility, and patient-centered design. Through hands-on learning, students will gain practical experience in research, design, and problem-solving, preparing them to contribute effectively in this field.A key part of the course is building a functional AI-powered healthcare app, using a no-code tool. This project will help students apply their learning in a real-world context and create a strong portfolio piece. By the end of the course, students will have a clear understanding of healthcare UX, a portfolio showcasing their work, and a structured approach to navigating career opportunities in the field.Classes are on Saturdays at 10amPT / 1pmET for 90 minutesNeed support? Scholarships are available for students who demonstrate financial need. Applications are reviewed on a rolling basis: <a target="_blank" rel="noopener noreferrer nofollow" href="https://forms.gle/NnhNhVMUDUJvXg6X6">Scholarship Application</a>

Gain healthcare UX skills - build an AI app -  and job search more confidently!


Your unique healthcare UX value proposition and a career content strategy

Fundamental toolkit for conducting ethical and compliant UX research

Work with a cohort of talented peers and establish lifelong career connections.

Build your own working AI healthcare app to stand out and get hired.

UX Designers &amp; Researchers&nbsp;looking to pivot and specialize in healthcare.

Students &amp; Entry-Level Designers seeking structured support into healthcare UX.

Professionals &amp; Stakeholders from Product Management, Healthcare Providers, Entrepreneurs and more.

Diagnose exactly why your applications go unanswered so you can build a job search strategy that produces real results in healthcare.

20+ years in ethical healthcare UX

Healthcare product teams hire for demonstrated domain judgment, not design craft. A portfolio of well-made screens cannot prove you understand clinical workflow, patient safety stakes, or the regulatory context shaping every product decision. That evidence travels through relationships. And most practitioners are either not building them or giving up before they compound.The advice you have been running on was built for a general UX market that does not behave this way. Nobody published the healthcare playbook. So you apply, hear nothing, refine the portfolio, and apply again. The silence starts to feel personal. It is not personal. It is structural.This course teaches the real mechanics: how trust travels in healthcare hiring, how to position yourself around domain judgment rather than design output, how to build relationships that create momentum before a role exists, and how to generate the credibility signals that make the right people want to bring you in.This is a building course. Each session moves you forward so that by week three you are not drafting a plan. You are already executing one.

The healthcare UX job market runs on trust. Learn to build it before you apply.


Diagnose why your applications produce silence before you send another one.

Rewrite your positioning to demonstrate clinical and product judgment.

Map the specific people and organizations worth your time.

Key outcome: Build outreach that opens relationships instead of closing doors.

Produce a target map that tells you exactly who to reach and when.

Execute a 90-day plan already in motion by the time the course ends.

UX Designers targeting healthcare roles You are applying and hearing nothing back because healthcare hiring runs on trust, not applications.

Healthcare Professionals moving into UX You have clinical experience most designers lack and this course teaches you to lead with it.

Healthcare UX Practitioners stuck at their level You are inside the field but not moving up and want the standing that opens senior roles.

Principal Researcher, HXRlabs

How we’ll move your product from prototype to patient.

Ongoing expert guidance to help your team navigate UX, HIPAA, and FDA hurdles while scaling your AI solution.

Fractional Healthcare AI Product Advisor

Stop doing research manually. Build AI agents that do it for you.

You already know what it feels like to ship a decision without enough evidence. You did the best you could, but somewhere in the back of your head you knew the research wasn't there. That's not a discipline problem. That's a resourcing problem. Agents can solve it.This workshop is three hours of live building against your real product context. You come in with a product, competitors, and a research question you have been putting off. You leave with a fully configured, tested research agent that runs on a schedule and returns structured intel you can actually use.The difference between this and every other AI workshop is that you do not just learn how agents work. You build one that works for your specific product, test it live with coaching, and walk out with something running before the session ends. We use Claude Cowork to make it happen.No homework after. No prompts to clean up later. No concepts to implement someday. One working agent, built and validated before you close your laptop.The bar for product decisions is rising. The ones who generate real research without a dedicated researcher will make better calls and outpace everyone still doing it by hand.

Product managers and owners who make roadmap decisions without dedicated research support and need evidence they can generate themselves.

Designers and researchers embedded in product teams who spend more time collecting intel than acting on it and need a faster system.

Founders and solo operators who wear every hat and need research that runs without them so they can stay focused on building.

Automate Your Product Research with Agentic AI

20+ years in ethical product research and strategy- Principal at HXRlabs.com

Walk away with a running system that gives you the research leverage of a talented team without the headcount.

Operate Like a Research Team of One

Learn how to configure a research agent that generates the competitive and market intel your decisions actually need.

Stop Making Calls Without Evidence

Set up a research agent that runs sweeps and keeps your intelligence current 24/7 without you lifting a finger.

Free Up Your Time With Agents That Run Themselves

Healthcare UX Career Accelerator

Learn how healthcare UX hiring works at every level so you can present yourself to the right people with confidence.

Position yourself for the roles you want

Map where healthcare UX roles live, who is hiring, and how to get in front of them.

Find where the real opportunity is right now

Learn the moves that create visibility and growth inside complex health organizations at any career stage.

Build momentum that moves your career forward

20+ years in healthcare product development: Pfizer, Johnson & Johnson, Novartis

Patients and providers are already telling us what’s broken. Learn to listen in the right places and find the signal.

Identify Healthcare UX Problems with Social Listening

See how fast you can turn user complaints into a working prototype. Spoiler: faster than you think, and actually fun.

Prototype Healthcare Apps Quickly

Walk away with prototype you can show peers, mentors, and hiring managers - a conversation starter for your next move!

Use Your Prototype to Advance in Healthcare UX

Learn Healthcare UX - Lightning Lesson

Walk away with prototype you can show  peers, mentors, and hiring managers - a conversation starter for your next move!

Learn directly from Eric Shumake

Eric Shumake

About Eric

Courses

Transition into UX for Healthcare

Healthcare UX Career Accelerator

Workshops

Automate Your Product Research with Agentic AI: Workshop

Lightning Lessons

Automate Your Product Research with Agentic AI

Healthcare UX Career Accelerator

Transition into UX for Healthcare

Learn Healthcare UX - Lightning Lesson

Learn Healthcare UX

Transition Into UX for Healthcare

Services

Fractional Healthcare AI Product Advisor

Resources

The Healthcare User Model Matrix (HUMM)

Healthcare User Models