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Workshop

Rich Insight, Poor Insight: The AI Edition

Abi Awomosu

AI Research Leader •Ex-Meta, Uber, Apple

Same AI tools. Same data. Completely different intelligence.

Rich Dad, Poor Dad wasn't about money. It was about two ways of seeing the same asset that produce completely different outcomes. This is that — for research intelligence.

Your AI research produced something this week that felt confident, organized, and thin. It confirmed what you already suspected. It found the trend that's already in the press headlines.

That's factory logic. And it's the default setting of every AI research tool on the market.

Listening logic is different. It treats data as living intelligence that's distributed across communities, carried in language people reach for when the proper vocabulary doesn't exist yet, buried in places people speak when nobody important is listening.

Same tools. Same data. Completely different results.

In 3 hours, you'll see this difference demonstrated. Three times. Side by side. On real research questions from the room.

Then you start building it yourself.

What you’ll learn

    Workshop agenda

    • The Diagnosis

      Your AI agreed with you this week. Told you your idea was great. That's not a model problem — it's a philosophy problem. We name it here, then fix it.

    • How You Frame the Question: Rich Briefs vs. Standard Prompts

      You bring a real question. We run it two ways. One takes it at face value. The other interrogates the assumption underneath. Both on screen. You choose.

    • How You Sit With What You Find: Rich Synthesis vs. Standard Analysis

      Same findings, two approaches. One returns five clean themes. The other finds something you didn't go looking for. Same data. You decide which earns its place.

    • How You Treat Your Market: Rich Personas vs. Synthetic Personas

      You've ignored a persona by slide three. Your Synthetic users sound robotic. This one speaks human. You test your positioning live and hear what no demographic field would ever say.

    • The Build: Build Your Own Rich Research Skills

      What do you believe about your data that no generic prompt knows? That belief becomes architecture. Draft the conviction, the cognitive functions, the opening instruction.

    Learn directly from Abi

    Abi Awomosu

    Abi Awomosu

    Contact

    Author of 'How Not To Use AI' • AI Research Leader • Ex-Meta, Uber, Apple

    Experience
    Apple
    Uber
    Meta
    Google
    Canvas8
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    Who this workshop is for

    • Researchers and insights pros whose intelligence got thinner when AI got faster. You know what depth feels like. This brings it back.

    • Consultants, marketers and strategists tired of AI outputs that confirm what the room already believes. You need the signal 12 months early.

    • Product and innovation teams who need to find what the market hasn't named yet; not validate what it already knows.

    What's included

    Abi Awomosu

    Live sessions

    Learn directly from Abi Awomosu in a real-time, interactive format.

    Lifetime access

    Go back to course content and recordings whenever you need to.

    Community of peers

    Stay accountable and share insights with like-minded professionals.

    Certificate of completion

    Share your new skills with your employer or on LinkedIn.

    Maven Guarantee

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    Frequently asked questions

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