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Workshop

Diagnose Before You Execute: A Marketing Diagnostic Workshop

Erika Barbosa

Marketing Leader, 21K+ LinkedIn Learners

The Framework That Turns Busy Marketers Into Strategic Decision-Makers.

You were hired to drive results. But somewhere between the Slack messages, the campaign requests, and the quarterly planning decks, you became an order-taker.

You execute. You ship. You stay busy. And at the end of the quarter you still can't answer the one question that actually matters: what should we have focused on?

This is assembly line marketing. And it's not a talent problem. It's a system problem.

Most marketers were never taught how to diagnose a situation before acting on it. So they default to executing the loudest request, chasing the newest tactic, and hoping something sticks.

In this workshop you'll learn the 5-Question Diagnostic Framework: a repeatable system for identifying your highest-leverage marketing opportunity before you touch a single tactic. You'll apply it live to a real challenge you're facing right now and walk out with a clear diagnosis and the language to defend it to leadership.

This is the shift from busy to effective. From order-taker to decision-maker. From guessing to conviction.

What you’ll learn

    Workshop agenda

    • Why Smart Marketers Get Stuck

      You're not in assembly line mode because you're bad at your job. No one taught you a better system. We'll name exactly what's happening and why effort alone won't fix it.

    • The 5-Question Diagnostic Framework

      Walk through each question with real examples. See the framework applied to a real B2B SaaS scenario from start to outcome.

    • Apply It to Your Own Work

      Run your current biggest marketing challenge through the diagnostic live, with structured prompts and peer feedback. Your actual situation, not a hypothetical.

    • Your Decision and Your Defense

      Walk out with a clear diagnosis and the language to explain your reasoning to a skeptical stakeholder.

    • Optional: Q&A with Erika Barbosa

      Got questions? I'll be around for an additional 30 minutes to discuss anything related to diagnostic marketing and your specific situation.

    Learn directly from Erika

    Erika Barbosa

    Erika Barbosa

    Marketing leader, 16+ years experience, 21K+ LinkedIn Learning students

    Previous Work Experience
    Webroot
    OpenText
    Issuu
    Observable
    See all products from Erika Barbosa

    Who this workshop is for

    • Senior marketer or director who ends most weeks feeling busy but cannot clearly articulate what they moved forward strategically

    • Mid-level marketer with 5+ years experience who executes well but wants to be seen as strategic, not just dependable

    • Marketer stepping into their first leadership role who needs to shift from doing the work to deciding what work matters most

    What's included

    Erika Barbosa

    Live sessions

    Learn directly from Erika Barbosa in a real-time, interactive format.

    Lifetime access

    Go back to course content and recordings whenever you need to.

    Community of peers

    Stay accountable and share insights with like-minded professionals.

    Certificate of completion

    Share your new skills with your employer or on LinkedIn.

    Maven Guarantee

    Your purchase is backed by the Maven Guarantee.

    Frequently asked questions

    Maven for Teams

    Reimbursement

    Get your company to pay

    Everything L&D needs: email template, receipts, and certificate of completion.

    Get reimbursed

    Private cohort

    Run a cohort for your org

    A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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