Staging environment
Workshop

ROI of Design: How To Measure UX and Design Impact

Vitaly Friedman

Sr. UX Lead • LinkedIn Top Voice in UX

Build a strong case for your UX impact on business — with Design KPIs.

  • ❌ 40% off – "TULIP" till Apr 18

  • ✅ 20% off – "GARDEN" till Apr 25

Design decisions always have an impact, but often it’s very difficult to show. We’ll see how to show ROI of your work, how to choose reliable UX metrics and how to measure your impact on business.

No fluff, no theory: we'll get straight to practical techniques and workflows you can use right away. Learn how to translate ambiguous business goals into UX work, and how to show your UX impact for your product.

You'll learn:

  • How to measure and show your UX impact on business

  • The ROI of your UX work, how to build, show and prove it

  • How to connect business goals with UX initiatives

  • Business, product and UX metrics, and how choose right ones

  • How to establish UX scorecards for your company (B2B, B2C, Enterprise)

  • How to discover leverage with gap analysis, impact/effort curves

  • Real-world case studies of how orgs measure UX success

  • Actionable techniques to make a strong case for your UX work

That's what you should be expecting:

🔴 Live and practical 4h session
🪴 Real-life examples and case studies
👫 Dedicated Q&A time to answer all your questions
🔬 Video recording, slides, resources, templates
🏅 Well-deserved certificate for your hard work

What you’ll learn

    Workshop agenda

    • ROI of Design

      You'll learn how to show design impact on business, how to connect business goals with UX initiatives — and how to find leverage points that actually move the needle.

    • UX Value Architecture + UX Metrics

      You'll learn leading and lagging UX metrics, how companies measure UX (real case studies), and how to set up a notion of design quality with UX scorecards and KPI trees.

    • ☕ [Break, 15 mins] Stretch your legs!

      To get your coffee, tea, water, snacks and everything in-between.

    • How To Choose Good UX Metrics

      You'll learn how to attach meaningful local and global UX metrics to your UX initiatives — with impact mapping and event storming.

    • 🧠 [Exercise] Establish UX Metrics For Your Product

      You'll spend time working on your product, finding leverage points, choosing UX metrics, building a KPI tree.

    • ☕ [Break, 15 mins] Stretch your legs!

      To get your coffee, tea, water, snacks and everything in-between.

    • 🗃️ [Feedback] Review of the work done by attendees

      We'll explore the outcomes of the exercise, with review and practical suggestions for improvements and things to keep in mind.

    • How To Track and Report Your Design Success

      You'll learn a practical strategy to start measuring your success in your product, visualize that success and report it to senior stakeholders.

    • Wrapping Up + Q&A

      Next steps, resources, templates and time to answer any questions you might still have.

    Learn directly from Vitaly

    Vitaly Friedman

    Vitaly Friedman

    Contact

    20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

    European Parliament
    Lexware
    Otto Group
    Axel Springer SE
    SmashingConf
    See all products from Vitaly Friedman, UX Courses

    Who this workshop is for

    • Product designers and product managers who want to track their impact and align design goals with business objectives.

    • Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

    • UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

    What's included

    Vitaly Friedman

    Live sessions

    Learn directly from Vitaly Friedman in a real-time, interactive format.

    Lifetime access

    Go back to course content and recordings whenever you need to.

    Community of peers

    Stay accountable and share insights with like-minded professionals.

    Certificate of completion

    Share your new skills with your employer or on LinkedIn.

    Resources and Templates

    Practical starter kits to get started with your own UX measurement journey.

    Maven Guarantee

    Your purchase is backed by the Maven Guarantee.

    Free resource

    Designing For Complex UIs in 2026 cover image

    Designing For Complex UIs in 2026

    Designing Complex Mega-Menus

    How to organize 4+ levels with multi-menu nav, app layouts, sideways breadcrumbs, top task analysis

    Search, Filtering and Sorting UX

    Autocomplete UX, nested filters, multi-sorting, manual vs. auto-apply, decoupled search results, disabled states

    Enterprise-Grade Tables and Dashboards UX

    How to help people scan and navigate complex tables and dashboards with live filtering, multi-sorting and views

    Complex Multi-Page Forms

    Layout, routing, error recovery, live validation, Confirm vs. Undo, Cancel/X, routing, disabled buttons

    Real-Life Examples and UX Guidelines

    Roll up your sleeves! You'll leave the session with a toolbox of practical techniques you can apply to your work.

    Frequently asked questions

    Maven for Teams

    Reimbursement

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    Everything L&D needs: email template, receipts, and certificate of completion.

    Get reimbursed

    Team discount

    Learn with your teammates

    Save 20%+ when 2 or more teammates enroll in the same cohort.

    Save 20%+ with a team

    Private cohort

    Run a cohort for your org

    A dedicated cohort with a custom schedule and curriculum, tailored to your team.

    Book a private cohort

    $295

    USD

    5 days left to enroll